Dog Tag Art

Asheville, NC

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Creative Direction + Graphics + Web

When I began working with Dog Tag Art, I was tasked with re-invigorating the brand image while utilizing the colors, logo, and energy that have characterized Dog Tag Art since its founding.

I lead photoshoots aimed in highlighting pet personalities while showcasing the product. I incorporated new fonts, created a signature doodle style, and began filtering in new, more current tag designs. Once the brand direction was established, I created their printed assets including postcards, stickers, business cards, a wholesale booth, and t-shirts.

We Keep Best
Friends Together

Photographer Robert Liberatore and I worked together to create photos that highlighted Dog Tag Art’s motto.

I brought in bright colored backdrops in our signature hues. We got to work, staging adorable animals and owners. Moving pets and small pet ID tags are a challenge to photograph, but with patience and good treats (and a quick photographer), we were able to capture moments. Moments that not only showed the love between a pet and their parent, but the ID tags that help keep pets safe.

In between photoshoots, my pets act as my in-home models. I take close-up photos of tags and capture candid moments.

roll the clip

Robert Liberatore and I worked together to create two video ads for social media. He filmed the storylines I envisioned and edited them together. I went in post-edits and added the motion graphics and text. There have been many different versions of the ad pictured below (changing length, text, social platforms), but this was the original.

printed + posted

When designing printed promotional materials, it was important for the heart of the company to shine through. From stickers to postcards to t-shirts, the materials included vibrant colors and the signature doodles I created - providing continuity throughout the collection.